Our Journey
TheMentors.AI was established in 2017 with a clear focus on bridging strategy and execution for growth-stage businesses. From the outset, our work centered on building scalable operating models across strategy, digital commerce, and execution.
In 2025, we entered a new phase by systematically integrating AI into our advisory and delivery model. Today, we combine institutional discipline with AI-enabled intelligence to accelerate decision-making, optimize operations, and support scalable growth across markets.
Our journey is defined by senior, mentor-led engagement and hands-on execution ensuring clarity, accountability, and measurable impact as businesses evolve.
Our Team
ASLI ÖZTAP
E-Commerce Mentor
She founded Evmanya.com, Turkey’s first home decor e-commerce platform, which was later acquired by Hepsiburada. After leading large-scale digital transformation programs as a VP at Boyner and Defacto, she moved to the UK and built Sazy.com from the ground up. Today, she helps companies design AI-accelerated, scalable growth models from business strategy to brand positioning.
MURATCAN KÖKER
E-Commerce & Tech Mentor
He has built and scaled end to end e-commerce operations for brands ranging from Boyner to Beymen, and from Vivense to Sazy and Chakra. With deep expertise in the Shopify ecosystem, marketing automations, and cross border e-commerce, he serves as the team’s operations and technology mind developing AI-powered efficiency, conversion, and growth solutions for the brands he works with.
RAHŞAN TAN
AI & Brand Mentor
After more than 15 years leading brand strategy in the advertising industry, she combined creativity with technology to found Idemama.com, connecting over 50,000 companies with more than 8,000 designers. Having completed the AI Essentials for Business program at Harvard Business School, she now designs not only brand positioning but also AI powered communication and growth strategies for the brands she works with.
Our Values
At TheMentors, our work is guided by intellectual rigor and institutional discipline. We approach every challenge with structured thinking, evidence-based analysis, and a clear logic chain, ensuring that decisions are grounded in depth rather than opinion. We believe clarity is a leadership responsibility, and we prioritize simplifying complexity into focused, executable choices.
We take ownership of outcomes, not just recommendations. Our role extends beyond advice to ensuring that strategy translates into execution and measurable results. Long-term value creation sits at the core of how we operate, favoring durable business models and sustainable growth over short-term gains.
Our culture is built around senior people and shared accountability. We work in small, focused teams where judgment, integrity, and responsibility matter more than hierarchy. At TheMentors, seniority is not a title, it is a standard applied to how we think, decide, and deliver.
Intellectual Rigor → Thinking Mentorship
Institutional Discipline → Operating Mentorship
Ownership of Outcomes → Accountable Mentorship
Clarity Over Complexity → Decision Mentorship
Senior People, Shared Accountability → Peer-Level Mentorship
This Is Us In Numbers
+15
Different customers across Ecommerce, Marketplace, Retail and Manufacturing Industries.
10+
Business Partners in Over 4 Countries (UK,US,MENA,TR)
21+
Years of Experience in Digital World